What is mailto:?
Updated: Apr 20, 2020
Who are you? What do you do? Where did you come from? Hopefully, in this simple a quick blog I can explain that fully.
mailto: Was launched at the end of 2019 from our parent company, Northgate Partners. Northgate has been a leading force in B2B scheduled mailing for over 25 years, creating and utilizing databases and helping our clients reach out to their prospects, all with a simple yet effective direct mail campaign.
Over time Northgate Partners has evolved vastly and introduced the use of these databases in a new way for their clients, allowing email campaigns to be added to the direct mail package. The response we received was brilliant, companies LOVED IT and still do!
A few years had passed, and the effectiveness of the Email service became obvious, we saw the rise in demand for Email Campaigns as a standalone product. That is when mailto: was established.
A service that offers a bespoke Subdomain allowing your emails to be delivered independently, direct access to our Email Specialist and the choice to make the design for the email yourself or have us do it for you.
Additionally, within three working days after we send your E-Blast, we will send you back an independently audited circulation report, plus a list of all your click-through responses. These are now your contacts that you can use as you choose, pass them directly to your sales team or add them to one of your in-house databases, or both! It is up to you!
So far, our clients are seeing results that are doubling industry standards in both click-throughs and interaction. Confirming how strong our data is!
mailto: offers the flexibility we know companies need, as we understand that marketing is not just a means of promoting your business, it is essential to generating new sales enquiries particularly in these challenging times.